Pathao×Vynzo Media Proposal
Growth proposal for Pathao

Why people come
back to Pathao.

Get home. Order dinner. Send the first parcel. Vynzo would help more people take the next step with Pathao.

Start with the brief Read the proposal
Dhaka after dusk · Illustrative campaign imagery
15M+App downloads
350M+Trips and orders served
10M+Lives impacted
Company reported scale · Pathao homepage
Executive brief

Three moves.
One starting point.

Start with Courier. Use the pilot to learn what can work across rides, Food and other services.

  1. 01

    Clarify the promise

    Give sellers one answer on terms and eligibility.

    See the audit ↓
  2. 02

    Help sellers start

    Pair a short tutorial with a clinic and a clear signup route.

    See the Courier concept ↓
  3. 03

    Follow the shipment

    Measure first completed shipments and repeat dispatch.

    See the pilot scorecard ↓
Audit dashboard

What the evidence
points to.

See what we found, where it could affect the business and how Pathao could test the impact.

Social · Facebook70.2%

At least this share of sample interactions came from the DPOD Reel.

Paid · Meta8

Cards marked active in the November 8 snapshot.

Web · Vendor crawl232 / 1,752

Sampled URLs flagged broken.

Service · Public pages2

Messaging checks across Courier and Commerce.

Audit impact sheet

November 2026 evidence
FindingEvidenceLikely effectAction and measureSource

Likely effects are hypotheses. Pathao’s campaign and app data are needed to measure actual impact.

Social breakdown ↓Post sheet ↓Search and Maps ↓
Measurement dates and sources

Socialinsider sample, October 27 to November 9, 2026, covers 23 Facebook, 20 Instagram, 11 LinkedIn and 7 YouTube post cards. Counts vary by capture and source. TikTok and Threads use separate public observations. Platform interactions use different definitions. Reach and views have different denominators. The 14 day vendor cards and public observations cover different dates. Native 90 day exports, reach, attribution and completed actions require access from Pathao.

Explore the post and channel evidence
Compare observed advertising examples
The platform

One app.
Different decisions.

Different audiences need different routes through the same app.

Bangladesh is the focus of this proposal. Use separate baselines for Nepal, where service availability and audience context differ. Pathao Nepal ↗
Service by service / Interactive concepts

See what changes
for each business.

Pick a business and try its concept.

Illustrative concepts. Service availability and launch conditions require Pathao approval. Try the customer prototypes ↓

Customer experience / Try the concepts

Try the next step
as a customer.

Try the experience for riders, diners or parcel senders.

Illustrative prototypes. They do not check availability, place orders or take applications.

Customer journey intelligence

Trust is built
in small moments.

Choose a customer and see what builds trust at each step.

Creative story / illustrative

The moment after
“I’m on my way.”

A late evening ride. A person waiting at home. Build the story around a recognisable feeling, then show the practical step that offers reassurance, such as sharing the trip.

Creative treatment. A short film, rider perspective cut, and an in app guide to the feature. Use approved safety language and consented participants.

Pathao safety features ↗
Performance marketing

Optimise for the
completed action.

Follow each campaign to the action that matters.

A / Acquire

Make the creative do the qualifying.

Test a task demo against an approved offer. Localise by route, neighbourhood and service availability. Validate deferred deep links and install fallbacks.

B / Activate

Connect media to product events.

Align event names with Pathao’s product and analytics teams. Reconcile channel events with completed actions, cancellations and refunds.

C / Retain

Earn the second use.

Trigger consented reminders only when they help. Test setup guidance, first use follow up and return prompts with an eligible holdout.

Where we would place and measure media

Meta and short video. Separate new customer acquisition, merchant education and creator led discovery. Adapt vertical cuts to TikTok and YouTube Shorts, then verify eligible in app actions by cohort.

Google and app campaigns. Separate branded support queries, service acquisition and app reengagement. The public Google library returned 18 historical Bangladesh domain records in the audit. Active spend and results require account access.

Lifecycle. Connect consented push, inbox and merchant messages to verification, first use and repeat use. Suppress reminders after completion and respect frequency limits.

Interactive pilot / Media and operations

Would you launch
this campaign?

Choose a pilot and test its launch conditions.

Confirm the launch conditions

Planning simulation. The checks illustrate approval gates and do not represent Pathao’s current readiness.

Courier pilot scorecard

What would tell us
to expand?

Agree the baseline and decision rules with Pathao before launch.

PRIMARY OUTCOME

First completed shipment

Among eligible newly verified merchants.

EARLY SIGNAL

Verified signup

Check whether interested sellers finish setup.

REPEAT USE

Second dispatch

Check whether sellers come back after the first shipment.

GUARDRAILS

Time and support

Watch pickup delays and avoidable support contacts.

Expand only after reviewCompare completed shipments against a suitable comparison group where feasible.Try the launch checks ↑
Seasonal and situational intelligence

Campaigns for the moments
Bangladesh already lives.

Open an idea to see the audience, channel and next action.

Ground and public presence

Make the same promise
where people meet Pathao.

ATL / Broad reach

Recognisable journeys

  • Transit corridor OOH around commute occasions
  • Short radio stories built around trip planning
  • Retail district screens for seasonal Food discovery
  • Intercity travel messaging aligned with available routes
BTL / Participation

Show people how it works

  • Campus mobility and safe ride demonstrations
  • Courier hub clinics for new and existing sellers
  • Restaurant partner sampling and app onboarding
  • Rider registration clinics and product education
PR / Public confidence

Show proof and answer questions

  • Consented merchant stories with verified outcomes
  • Product explainers for digital payment at delivery
  • Service update and incident response playbook
  • Local partnership briefings with approved spokespeople
Proposed first field pilot A seller clinic at an approved Courier hub, connected to a mobile demo, registration support and first shipment follow up. Use tagged QR links and record completed actions with permission.
Why Vynzo

One accountable team
across the work.

One point of contact across strategy, media, creative and field work.

Local point of contact

Coordination in Bangladesh.

Vynzo proposes a named point of contact for approvals, vendor briefs, onsite visits, shoot logistics and field debriefs. Agree the remit, escalation route and visit schedule with Pathao.

Vancouver · CanadaLondon · UKBangladesh · proposed field delivery

Creative and production

Bangla scripts, motion, product demonstrations, filming and field documentation tied to the customer action.

Media and lifecycle

Acquisition and retention specialists working from the same activation and repeat use definitions.

Governance and technology

Pathao approves service claims, personal data use and communications. Product teams own app releases and event instrumentation. Vynzo coordinates requirements, quality checks and handoffs.

Vynzo operating model / Who owns what

See the work between
the brief and the result.

Choose a workstream to see who does what.

First 90 days

Prove the pilot before expanding.

Days 01 to 30

Align and instrument

Confirm merchant eligibility and messaging, select a pilot area, agree event definitions and establish baselines.

Days 31 to 60

Launch and learn

Run merchant education, field demos and conversion tests. Review verified registrations and first shipment completion with Pathao.

Days 61 to 90

Decide what expands

Compare cohort repeat use, learn from support issues and extend validated ideas to another area or service.

Formal proposal

Start with
the first shipment.

Review the proposed operating model with Pathao’s growth, Courier and Commerce teams. Align on the audience, first milestone and measures for the pilot.

Open printable proposal Contact Vynzo Media ↗
Pathao × Vynzo Media

Formal proposal

Open PDF ↗Download ↓
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